About Us

Rola has been part of the Australian sporting and leisure landscape since the early 1980’s, created out of need by a Sydney windsurfer to carry his equipment. Rola has evolved into one of Australia's largest roof rack and vehicle accessory equipment companies, with our brand being proudly exported to the US market.

At Rola, we believe a roof rack should be strong, light and good-looking, be available to fit the widest range of vehicles, and carry loads in an aerodynamic way. Rola Roof Racks are custom designed for each individual vehicle. This guarantees a perfect fitment without compromise. Rola continues to produce stylish roof racks, with low profile curved black crossbar to compliment your vehicle's design.

With years of knowledge in rooftop cargo management ROLA launched a new range of rooftop storage products in November 2016, the TITAN Tray System. A modular flat tray designed to service tradies, 4WD enthusiasts and growing families. The next evolution in flat trays, the TITAN Flat Tray created more options for cargo mounting and storage with channels on all sides providing the freedom to attach rails and multiple accessories at the same time.

Rola is part of the Cequent Group of Brands.